Tanner Chidester of Elite CEOs has posted a list of things he has noticed after spending lots on Facebook ads. He listed seven, but what stuck to me, besides his ads spend which is allegedly $10m+ , is his take on niche. To him, the more niche (aka more specialized) your offer, the better since it also means less competition. He has a point, but he didn’t elaborate further. Guess we have to see his Elite CEOs for more. Review below.
That’s how Tanner usually rolls BTW. He’ll say interesting tidbits, something you and I could agree with, to get y’all real curious on what he’s about to say further. But then he’ll stop there, and point towards buying his paid programs if you want to know more. Starting with cheap ones all the way to his most expensive coaching offer.
What I’m trying to say is he’s known for upsells galore in Elite CEOs. If you ask me, that’s a big red flag right away. To be fair, it’s not all negatives given that I praised him before for how he presents himself on cam. But hey, the said red flag is a dead giveaway that you should expect more bad than good.
So, what exactly should you expect from his Elite CEOs? From the program’s website, the first thing you’ll see is a rather infamous branding. Specifically, it says “I’m Looking For Business Owners Who Want To… 10X THEIR BUSINESS.” If you’re into reading fake gurus and their shenanigans, you’ll know that this is from Grant Cardone. If you don’t know, well, I tell you, it IS from Grant.
Not a great start to make a reference to a grade A loser himself. Although, yeah, it’s not the end of the world because maybe, juuust maybe, Tanner likes the Grant from the past. Just a normal sales guy giving some decent advice before, not the Grant who’s just full of hot air now. Can’t confirm what’s true and what’s not, so we carry the hell on….
To continue, this so-called Online Launch program, essentially the introductory course of Elite CEOs, promises to teach you the following: How to use Facebook groups to your advantage; effective organic messaging techniques; basics of Facebook ads; and how to set up your marketing funnel.
The reasoning for the first bit is that Facebook groups, according to him, is “a place where highly targeted & high paying clients hang out at.” Hmm, I thought it’s only for crusty boomers and their terrible memes, but you do you, dude. Kidding aside, I can get behind making one since it’s free if you’ll start from scratch.
Meanwhile, knowing effective organic messaging techniques means you’re going to market your stuff more convincingly without coming off as overly pushy. Then, Facebook ads IS Facebook ads. Kinda self-explanatory like the last one, which is setting up a marketing funnel.
That being said, you’ll get Elite CEOs Online Launch program at a price of $37. Don’t get fooled by the affordable price because, I repeat, that’s by design. Told ya before, he’s known for upsells galore. “Every few minutes, there is an upsell,” as one reviewer puts it. The biggest one yet is Elite CEOs one-on-one coaching offer at $50k. You’ve read that right, you’ll go from buying a somewhat affordable $37 training (with info that you can actually get for free) to a whopping fifty grand. Nah, I’m good… We’re good. Too pricey IMO.
Doubling down on this pricey trend, dude suggests the use of Facebook ads. He may be exaggerating his ads spend, but I can actually see the figure going out of hand when it’s Facebook ads. No way I’ll recommend using such when there are better alternatives out there. It’s not just very cost-efficient at the moment, and I don’t see it getting any better. Why, Facebook is probably trying to recoup the losses from their costly metaverse investment.
Finally, speaking of exaggeration, dude is attempting to fake it ‘til he makes it. Said he has thousands after thousands of students (on more expensive upsells), when it’s only around thirty bodies before. It did grow to around three hundred recently, but that number is still not in the thousands yet. C’mon now.
Also, he mentions 10 million dollars in ads spend, but also only 10 million dollars too in total revenue? Inflated numbers, I know, but funny how it puts the expensiveness of Facebook ads into perspective, and made his biz look like a not-so-booming one. Dude, are you too lazy to check your copy or what? Regardless, I’m not recommending Elite CEOs offer. Thank you, next!