Sebastian Esqueda understands your frustration on starting a Shopify dropshipping biz. Doesn’t matter if you’ve heard about the thang e’ry day, you’re probably still clueless on how to do it anyway. And it’s okay, that’s what happens when the info out there is more focused on the laptop lifestyle aspect of it. Below is what he, a dropshipper since the year ‘17, has to say about starting the said biz.
Obviously, the key to starting your dropshipping biz is to create your own Shopify store. According to him, this will be the backbone of your biz. Lots of skipping on the signing up process… Skip, skip, skip until the part of installing a Shopify app for your dropshipping supplier.
For that, he ain’t a fan of the buggy AliExpress. “Ditch the old stuff, that doesn’t work anymore,” he says. He recommends Zendrop instead. For him, this is a better way to fulfill orders. And no, he’s no paid shill, says him. Which, I should say, surprisingly checks out as he didn’t drop any affiliate links whatsoever. Neat!
After installing the app, it’s time to choose a product. For a quick demo, he chose a migraine relief cap. He didn’t go in-depth on why he picked it, what he only mentions is he saw the said product on TikTok, it fits his preference of selling problem-solving products, and he just knows that it’ll do well. Okay?
In all seriousness, you could check out another content of his if you want more deets on choosing a product that’ll do well. It’s on there, and not on this “free guide” I’m discussing right now. Here, he goes straight to discussing his preferred markup which is around 3x. To add, he advises not to choose any picture that looks scummy, sale-sy or anything with tons of text. Just keep it natural and choose something that shows the product in use, simple as that.
Now it’s time to start setting up for the fun stuff… it’s the theme of your Shopify store. He recommends tinkering with the free Sense Shopify theme. For this, he shows how to remove the Shopify logo, how to change the color schemes, how to add pictures to make the site look less naked, what text to add, and all that.
The main takeaway here is look out for your competitors, steal, er, copy the good bits on their website, whether it’s the text, photos/videos, or both, and improve upon that. Focus on describing the product’s benefits rather than its physical appearance and aesthetics. ‘Cause, apparently, no one really cares that much if your product is pink or not.
Also, he suggests not to include any ridiculous claims that might get you into legal trouble… That’s what he says despite doing the opposite for his demo product (problems with speedrunning the thang for the guide, he claims). Do proper research and know your product well. Most importantly, cut the BS, and be honest.
Not gonna lie, I’m quite surprised to hear some insightful stuff from him. Sure, he barely scratches the surface if we’re talking about the complete dropshipping process, but he does cover a lot of ground on setting up a Shopify store. All for free. If this was Mikey Cass, Vova Tess, or any of those young sh*tty dropshippers, it’ll cost you a G or two, I bet.
That said, I still won’t be recommending Sebastian’s paid dropshipping course that cost $397. It’s affordable, but again, he’s not really good at putting a complete A to Z walkthrough. The course itself is rather short too, which is why I don’t see any reason to pay for it. Why pay when it’s almost the same as his free YouTube content?
Besides, I’m not going to recommend dropshipping as a business model anyway. To put it simply, it’s competitive, it only offers low profit margins (the 3x markup doesn’t account the expense you’ll put on ads), it leaves you at the mercy of your suppliers, and it’s not a space where you can easily build a brand. That’s why they call this nowadays as deadshipping, and not for a good reason.