Dow Janes promises that its educational program can make financial literacy feel like self-care for women. Imagine saving up money is as easy as brushing your teeth every day. The traditional financial system doesn’t make it as easy, but Dow Janes does. “When you have control over your money, you have control over your life,” the latter collectively stated. Big check for the statement, but an equally big question mark for Dow Janes. Is it possible to gain financial freedom with their training? See below.
To get started with the program, you’re encouraged to watch a free masterclass titled “Thinking like an Investor.” It’s hosted by Laurie-Anne King, Dow Janes’ empowerment coach and “energy healer.” The latter title is odd NGL, but it’s consistent with their method that mentions “healing” your relationship with money.
Speaking of your relationship with money, this is the first thing addressed by Laurie-Anne in the masterclass. Before you can think like an investor, you must be open about your beliefs and assumptions on money. Let the ones who already have a winning mindset, like Laurie-Anne, to correct your mistakes. According to her, these mistakes are not your fault so stop blaming yourself. That’s how society conditioned us, and they’re here, Dow Janes and its mentors, to change that. Talking about finance and managing money is like a taboo, anyway. As usual, it’s not taught in schools and homes despite its importance.
Anyway, Laurie-Anne will show you what to do to take control of your finance now instead. She called it The Aligned Money Method. To grow your wealth, you must follow these steps in order: Heal your money relationship, get total financial clarity, set a clear financial vision and monthly targets, spend money in alignment with your values, and save money monthly.
After watching the free masterclass, you’ll be invited to join Dow Jones’ paid financial literacy training called The Million Dollar Year. Contrary to what the name lowkey implies, it’s far from being a get rich quick scheme. Instead, it imparts knowledge that can help grow your wealth slowly but steadily.
The training, in video format, has three phases. The first one named Build a New Financial Foundation is like the topics discussed in the masterclass. As expected, it’s more in-depth and extensive than its free counterpart. It also includes worksheets and templates such as a personal cash flow tracker to complement its training on building essential financial habits.
Meanwhile, the second phase named Money Management Systems is all about the following: Building your short and long-term financial goals, learning how to use Dow Janes’ automated savings systems, and following a simple goal-based monthly budget that’s essential to achieve the financial goals you set up.
Finally, the third phase named Your Future and Building Wealth includes topics on building emergency funds, maintaining a healthy credit score, and making generational wealth through smart investments. The goal here is to finally attain financial freedom that’ll make an early retirement and philanthropic endeavors possible.
Aside the training, you’ll also get one-year access to live weekly group coaching, monthly mindset workshop, the main community group of like-minded women, and a smaller accountability group. Everything seems fine, no indications of any toxic “girl boss” and cult-like behavior. The reviews are overwhelmingly positive too. All is good until I see the price myself… $499 payment for 12 months or $4,999 onetime payment.
Excuse me, what? For a company that repeatedly mentions helping women get off their debt on their website, the price is just too high. They shouldn’t have marketed their program that way when you’re only making it accessible to well-off women. Picture this. If I’m drowning in debt, I don’t think I’m spending my $5k to buy the program instead of using it to pay the debt itself….
Don’t get me wrong, the program is quite comprehensive that a four-figure price can be reasonable. However, it’s overpriced at $5k IMHO. Maybe a couple thousand bucks less, and I’ll be down encouraging the lovely ladies visiting Suugly to buy the program. Since it’s not obviously the case, then it’s no good for me.
Ultimately, I don’t think financial literacy is equivalent to financial freedom. Sure, the former can help in spending your money wisely and that’s what Dow Janes only provides. However, growing your wealth can only go so far as your income. You need an actual business or side hustle to help with the latter. This is especially true for women who’s getting f*cked over by a wage gap in a typical 9-5 job just because of what’s inside their pants. In the US alone, statistics shows that women needs to work extra 42 days to earn what men did.