Sameem Rouhani is the guy who knows how to attract premium clients every month, especially in the fitness industry. If you’re a fitness instructor but you’re struggling to find clients who are willing to pay $4,000 to $11,000 a month for your services, then Sameem’s program, Fitness Business Mentors, is definitely for you. And this involves using the LinkedIn platform, but you don’t need to have a presence on LinkedIn currently in order for this to work. In fact, you don’t even need a huge following on any social media platform, be it Facebook or Instagram, to be able to take advantage of what Sameem has to offer.
A little overview on Sameem Rouhani first. He’s a fitness instructor, and he’s been in the business for eight years as of late. His fitness clients have ranged from Hollywood celebrities, athletes, and even Fortune 500 CEOs. He then started promoting his fitness business on the internet, which helped grow his earnings to about $80,000 per month by selling coaching packages for as much as $36,000 each. Sameem still works with clients up to this day, but his primary focus now is mentoring other fitness experts. If there’s one thing he knows, it’s that you have to work with affluent clients and charge them a premium or you’re always gonna be overworked and underpaid.
Normally, to market your fitness services, you would be spamming your Facebook with your pictures or your Instagram with your workout progress, or even cold emailing and cold direct messaging to some of your prospects. It might work for some people, but let’s face it. It’s going to cost you a lot of time and energy, and it feels a bit shameful. The idea here is that you’re probably on the wrong platform to begin with. So, according to Sameem, the new way is to use LinkedIn to attract and close high-end online fitness clients. And, when done right, you can literally charge these folks $4,000 or more for your services. How does it work? Let me tell you.
First of all, LinkedIn has 690+ million professionals, executives, business leaders, and CEOs. Over 91% of them list LinkedIn as their top place to find quality content and people. In other words, they want to connect with you. This makes sense because LinkedIn is more for connecting business, while Facebook and Instagram are more personal stuff, like showing off your food, flexing your body or your face, etc. Now consider the fact that only about 5% of fitness pros are active on LinkedIn. The potential is massive right now. There’s no problem with saturation here yet. This is what Sameem’s getting at. But just like Facebook and Instagram, it won’t be like that forever.
Of course, how you present yourself matters a lot for this. After all, we’re talking about high-profile clients here who are willing to pay big bucks to you, in the hopes that they’re getting their money’s worth. Thus, professional presentation and embodiment of true expertise are a must. They wanna see that you’re on the same level as theirs. Next, you need to show them that you understand all the sacrifice and hard work they put in to get where they are today. You know how busy they are. You have solutions specifically for them. A reminder that you’re not just an everyday trainer who works with anyone at this point anymore. You’re going to be the personal trainer for CEOs or other big names in any industry.
But the great news is that you don’t need to write a long-arse article containing thousands of words just to market yourselves to them. In fact, you don’t have to bother because they won’t read them, anyway. They don’t have time for that. What they’ll do is just skim your profile and decide on whether you’re worth their attention or not, and they do it in just a few seconds. So you don’t need a ton of content, but it does have to be the right content. If it seems like clickbait, they’ll ignore you automatically. Sameem can also help you on that aspect as he’s got a P3 Content Formula you can follow to increase your chances of winning them over.
Lastly, closing those deals. So how do you do it? You first message them to get them to spark interest in you and let you demonstrate your expertise without posturing or being needy. Then when you got them interested, that’s when you give them a call and where you’ll reinforce that expertise and prescribe them a custom plan using Sameem’s so-called SCIQ Dialogue framework. And that’s basically it. If you’re interested in what Sameem has to say, you can book a call with him first. There’s no mention of how much his training costs, but I’m willing to bet that it’s in the thousands range. It’s very helpful, especially if you’re making a living by being a fitness expert.