Shurpa’s promises to show you how to build your clothing brand. From the site, “no Lambos, no life story, just real tactics from a company who has gotten tons of brands to success.” Not much verifiable success story outside the program’s site either. Worst, no more Ryan Mathews in the program too as he left for his own consulting label. Is this a move for a greener pasture? More details regarding Shurpa’s on my review below.
Regarding Ryan, I’m actually surprised that he posted on his Facebook account on why left Shurpa’s and sold all his equity to Hayden Ditto. I mean, his social media presence since Shurpa’s days is comparable to crickets. I’m talking about a year in between his latest post and the next. Regardless, his reason for departure is rather simple: he thinks his job is done-so with Shurpa’s.
Having said that, moving on to another opportunity that’s more exciting and more aligned to his beliefs is just a no-brainer for him. No hard feelings from Ryan, he’s very thankful even. The deal with this? At least it seems that Shurpa’s isn’t “falling apart” at all.
So, what’s with Shurpa? There’s nothing listed on the site until you hit the “learn more” button. The usual from mysterious programs where the info, only some of it, is behind a free “training” aka sales pitch. The rest will be spilled on a “strategy session” call. Annoying practice, really.
Anyhow, Shurpa’s free training starts with Hayden describing the program as having a three-step system. The said system is used to build an online business of $500 a day on autopilot. And by joining the program, you can basically copy and paste it to replicate the rather eyebrow-raising results. Wherever you are or whatever your experience is, the program asserts that it doesn’t matter, and you’ll get the target income within 60 days.
Here, you don’t have to sell crappy products from China nor pay a huge sum of money upfront, like in Real Ecom Empire, for inventory. No need to learn marketing too and spend thousands on paid ads. Instead, you’ll be doing a Print On Demand Clothing store on Shopify. Hayden calls the system behind it as the POD system. Essentially, copying what Hayden did on his streetwear clothing brand named Versus Enigma.
The secret sauce aka the three-step system he’s talking about? It’s just an overview of the steps, which is a bummer because I had to endure Hayden’s nonsense blabbering, but he’s talking about choosing the right product, place, and people.
For the product, he mentioned that you should get it right the first time, so you don’t waste thousands of dollars from trial and error. And to eliminate competition, you must build a solid brand identity of the product.
For the place, he suggested the use of Shopify as your store. No need to reinvent the wheel, I guess. Aside from giving you a proven Shopify theme, Hayden would also introduce the use of Commerce Inspector as a store analytics tool. All of that once you join their Uplevel and Nextlevel coaching program.
For the people, Hayden repeatedly pointed out setting your eyes on passionate individuals. Y’know, the simps of the eCommerce customers population. That should be your audience, he says. Instead of bath water and feet pics, you’ll sell ‘em clothes of a particular niche.
So, are you ready to “get to the top” as Hayden mentions and join the program? I’m not, and I think you should follow my suit. There’s not a mention of price within the site, but it’s more than $997 for sure. I mean, Hayden mocked courses with that price as “novice” in the free training, so Shurpa’s price must be higher. I’m talking about Shurpa’s price costing you around $3k-$5k. And this is an eCommerce program without any lessons on marketing and ads. No thanks to that! That sh*t alone would make me say NO to Shurpa’s.
That’s the eCommerce life. No way you can get sales, let alone $500 a day, without spending some mullahs on ads and marketing. Heck, even Hayden’s Versus Enigma is promising rewards to anyone, even a no-name nobody, who’ll promote their stuff like a brand ambassador. Isn’t that marketing? That’s against the claim of Hayden of not needing to do any marketing stuff at all. Besides, it’s an unethical tactic too since you’re giving unsuspecting individuals the allure that they’re “influencers”, so they become the customers of the brand themselves.
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