Cory Long is an entrepreneur who has pioneered an online business method called “digital tentmaking.” He says that with this business model, you can have more free time to spend with your family, friends, or on other activities (he emphasizes religious activities, by the way) while still being able to earn plenty of money. But what exactly is this “digital tentmaking” thing? And how does it work? As it turns out, you may already know it.
So who is Cory Long, exactly? Well, he’s a businessman who claims to have already learned the ropes of running a small business since he was 7 years old. He also has 20 years’ worth of digital marketing experience under his belt. Prior to being a successful online entrepreneur, he has worked with several companies that have made it to the Fortune 500 list (he didn’t say the names of these companies, however). He has also been an advisor to more than 400 companies since 2005. This clearly shows that he knows quite a bit about being an entrepreneur himself.
More importantly, he’s also a minister at his local church. He claims that, thanks to the business model of digital tentmaking, he only works for three to four hours a day, and now spends the rest of his time with his family, and religious work. But how does his business work exactly?
Digital tentmaking is basically another name for a lead generation business. It was only named because the term “tentmaking” is a common term among religious ministry members. For those unfamiliar with the term, tentmaking refers to the activity of any Christian who, while serving as a minister or in vocational ministry, gets paid for his or her church service, but also does other jobs to supplement their income.
How this works is quite simple in theory. You build a website, collect leads from your visitors, and then sell your services to local businesses owners that are looking for more customers. How do you collect your leads can vary. But in this course, you’re going to be taught how to use local SEO on your “digital tent”, AKA your own website, for this purpose.
Cory teaches digital tentmaking along with Bobby Stocks and Rob Sekel. Bobby is an expert in paid advertising. On the other hand, Rob is a marketing expert. The team will provide you with a list of local, high-ticket businesses with whom you may choose to collaborate. Then they show you how to establish digital shops (or tents, as they call them) to generate as many high-quality buyer leads as possible.
You’ll next discover how to raise your digital shop to the top of Google’s search results. That’s where you’ll find the most qualified buyer leads on the internet, so to speak. Then Bobby will teach you how to use sponsored advertisements to boost your organic traffic. In any local business, he has a proven technique for generating leads for less than 10 dollars each.
Then you’ll receive a personalized plan that will convince company owners to purchase your leads. Finally, you’ll discover how to build up stock arrangements so you can profit from the upside your digital tents are generating for each organization.
The price for joining his Digital Tentmaking training program isn’t revealed at the onset. For you to know that, you need to schedule a call with them and enroll in their program. However, if Cory, Bobby, or Rob do not believe they can assist you, they will not accept your money. I think this is quite rare, in terms of other course creators. Most course creators I researched do not really screen applications and just let people join their program. Because they’re just in it for the money.
What bothers me about this program, however, is Cory Long’s rather bad reputation in the past. You see, he once tried to solicit his own lead generation course (probably different from Digital Tentmaking) inside the Facebook group of another, competing lead generation course (later revealed to be Job Killing, by Ippeu Kanahara. Owing to this incident, he was banned from that group. But ever since then, he has been promoting his courses using his own, legal methods.
It might not be a factor in your decision to enroll in this course, but it’s something that you may need to know. Overall, Cory seems to be a legitimate guru, and he excels well in teaching this business model. However, you might want to get a business guru that has a more reliable reputation with a clean record among his peers, than this guy right here.