Brandon Young claims that his product brands do over ten million dollars in sales every year on Amazon. And he claims that his difference from other successful Amazon sellers is that, not only can he do it consistently, but he can also teach you how to do it. And he can do so through his Seller Systems education program. It’s an online training program that teaches individuals everything they need to know about selling on Amazon, from private labeling to marketing your store. But can you also achieve the same level of success that he had using this business model? Let’s find out in this review.
The general overview of Young’s private label process taught in Seller System can be broken down into six steps. The first step is your niche. Basically, what products are you going to sell to the market? You can go around and just choose a product niche yourself based on personal preference, but it’s highly advisable to do your research first to determine what product niches could yield the best sales possible for you. Brandon says. Etsy, Google Trends, software, fairs, Amazon’s Top 100, just paying attention to what people around you are into, can be good starters for choosing your product niche. But of course, you also need to keep in mind the money you’ll spend on these products.
Which brings us to the second step, budgeting. Young’s advice is this, “So if you only have ten thousand dollars to start this business, you need to restrict the types of products that you’re going to do. You can’t do products that cost you a lot to land and move very fast. But you can maybe do a combination of something that costs a little bit more to land but moves a little bit slower or something that’s cheaper to land but moves a little bit faster. But you have to play with those levers and make sure that you are choosing a product that is within your budget.”
The third step that Brandon uses is product validation. Basically, you analyze your would-be competitors on how they were able to achieve the number of sales that they’re doing by selling that product. Taking note of which of the products they’re selling achieve the highest number of sales, then getting the approximate number of total sales that they’re having. But the most important aspect of this step is analyzing the keywords that are giving them high ranks on search engine pages. This can help you immensely in determining how you should optimize your Amazon store for search engine pages, or if you should go for the product niche that you intend to sell.
The fourth step is now about sourcing and logistics. Simply put, you look for suppliers for the products you want to sell. The general rule is that you should always go for those that offer the cheapest prices possible, without sacrificing on quality. You can also order some samples of the products you want to sell from the suppliers, or even from your competitors, so that you can compare better between several suppliers. More importantly, check the reviews of these suppliers. There are some horror stories out there that some of the suppliers from different areas are actually scammers, by shipping them, well basically, garbage.
The fifth step is to write the listing for your products. Do take note that the product listing you write also counts towards your SEO. So you’ll need to write a highly optimized listing using the keywords customer frequently search for your product niche, as well as understand Amazon’s ranking algorithm. From the product title, to the bullet points, back-end search terms, description, everything has to be intentional. Additionally, you also need to create good content that’s also tuned for SEO, and use those same keywords for your paid ad campaigns. Specifically, the Seller System also teaches how you can create effective Amazon PPC campaigns.
The final step, but certain the most important one, is to tweak your marketing campaigns based on the data you’re getting from them. Young said, “This could be from your PPC campaigns, it could be from the click-through rates, the conversions that you’re organically getting. We know how to rank a product very quickly into the top ten of almost all of our target keywords. We can usually do that within five days. But whether it stays there is based on the merit of the offer that you have. How good is your listing and your offer? Your image? Are you getting a higher percentage of clicks and sales than your competition?” And this is also an ongoing process, as SEO algorithm is always on constant flux.
These steps and more are taught in the Seller Systems training program. It consists of several courses that focus on a particular aspect of Amazon selling. There’s a free Private Label Course, a free Amazon SEO Masterclass, Product Analysis and Optimization Masterclass ($197), PPC Masterclass ($297), and Launch Masterclass ($797). You can also join Brandon young’s Inner Circle, which can cost more than some of the courses offered here. Compared to other Amazon classes, Seller Systems is very transparent on its pricing (except for the Inner Circle). Be prepared for upsells, though. Selling on Amazon isn’t something that I could recommend, though…
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